The cryptocurrency market witnessed a major surge in momentum as Pepe Coin (PEPE) skyrocketed by over 50% following two high-profile announcements: its upcoming listing on Coinbase and its addition to Robinhood’s growing crypto portfolio. This unexpected rally isn’t just a flash in the pan—it signals a pivotal moment for memecoins, mainstream adoption, and investor sentiment across the digital asset landscape.
In this deep dive, we’ll explore what these listings mean for PEPE, how regulatory shifts may be influencing platform decisions, and what traders should watch next in the evolving memecoin ecosystem.
Coinbase Adds Pepe Coin: Why This Matters
On November 13, 2024, Coinbase, one of the world’s most trusted and widely used cryptocurrency exchanges, officially announced it would begin listing Pepe Coin (PEPE) as an ERC-20 token on the Ethereum blockchain. Trading commenced at 11:30 AM ET with the launch of a PEPE/USD trading pair.
This move is significant for several reasons:
- Increased legitimacy: Being listed on a regulated, top-tier exchange like Coinbase adds a layer of credibility to PEPE, which began as a community-driven memecoin inspired by the iconic Pepe the Frog meme.
- Enhanced accessibility: Retail and institutional investors who previously couldn’t access PEPE due to limited exchange support now have a secure and compliant avenue to trade.
- Global reach: While some regions may face restrictions due to local regulations, PEPE is available on both Coinbase’s U.S. and international platforms, broadening its user base significantly.
Coinbase also issued a warning to users: only send PEPE via the Ethereum network to avoid irreversible transaction losses—a standard caution for ERC-20 tokens but crucial for new investors unfamiliar with blockchain nuances.
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Pepe Coin Price Soars as Investors Show Excitement
The market reaction was immediate and powerful. Within hours of the Coinbase announcement, PEPE’s price surged by 49.23%, reaching $0.000019. More impressively, its **24-hour trading volume exploded to $8.75 billion**, underscoring strong demand and renewed interest.
This spike reflects more than just hype—it highlights a growing trend where exchange listings act as catalysts for price appreciation, especially for assets previously confined to decentralized or smaller centralized platforms.
Before this listing, PEPE was largely traded on decentralized exchanges (DEXs) or niche platforms with lower liquidity. The Coinbase integration means:
- Improved price stability due to higher order book depth
- Greater market transparency through regulated reporting
- Stronger investor confidence backed by institutional-grade custody and compliance
For many traders, this listing validates PEPE not just as a joke token but as a viable digital asset with real market traction.
“When a memecoin gets listed on Coinbase, it stops being just a meme—it becomes a movement.” – Crypto Analyst, 2024
Robinhood Joins In: Expanding Crypto Options
In a parallel development, Robinhood announced it would add multiple cryptocurrencies to its platform—including Pepe Coin (PEPE), Solana (SOL), Cardano (ADA), and XRP—marking a strategic shift toward broader crypto inclusion.
This expansion follows increased customer demand. Johann Kerbrat, Vice President and General Manager of Robinhood Crypto, stated:
“We’ve consistently heard from our customers that they want access to more digital assets, and we’re excited to continue expanding our crypto offering.”
What makes this noteworthy is context: just a year earlier, Robinhood delisted several tokens after the U.S. Securities and Exchange Commission (SEC) classified them as unregistered securities. Now, their return suggests shifting regulatory winds—and renewed confidence among platforms.
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What Changes in Crypto Regulations Could Mean for PEPE and Other Tokens
The SEC has long maintained a strict stance on digital assets, often treating many tokens as securities without clear guidance. This ambiguity created hesitation among exchanges about which coins to list.
However, recent political developments—including Donald Trump’s return to the White House in 2024—have sparked optimism for a more crypto-friendly regulatory environment. Trump has publicly advocated for pro-innovation policies and even suggested replacing SEC Chair Gary Gensler with someone more supportive of blockchain technology.
If enacted, potential reforms could:
- Clarify the legal status of tokens like PEPE
- Reduce fear of enforcement actions against exchanges
- Encourage wider adoption of memecoins and other decentralized projects
With both Coinbase and Robinhood adding PEPE amid this backdrop, it's likely they're anticipating softer regulatory pressure and preparing for increased retail demand.
This doesn’t mean all memecoins will gain approval—but assets with strong communities, transparent supply models, and organic growth (like PEPE) are increasingly seen as lower-risk candidates for mainstream platforms.
Frequently Asked Questions (FAQ)
Why did Pepe Coin’s price increase by 50%?
The surge followed Coinbase’s official announcement to list PEPE on its platform. Exchange listings on major players like Coinbase often trigger buying pressure due to increased visibility, trust, and accessibility.
Is Pepe Coin a good long-term investment?
While memecoins are inherently volatile, PEPE’s listing on top exchanges adds durability. Long-term viability depends on continued community engagement, use case development, and regulatory clarity.
Can I buy Pepe Coin on Robinhood?
Yes—Robinhood has confirmed that PEPE will be added alongside other major tokens. Availability may vary by region based on local compliance rules.
What blockchain is Pepe Coin built on?
Pepe Coin operates as an ERC-20 token on the Ethereum network. Users must ensure they transact using Ethereum-compatible wallets and networks.
Does Coinbase support all memecoins?
No—Coinbase applies strict evaluation criteria before listing any asset. PEPE’s inclusion suggests it met standards around security, liquidity, and compliance.
Could other memecoins get listed next?
Possibly. The success of PEPE’s integration may encourage exchanges to consider other established memecoins like Dogwifhat (WIF), Bonk (BONK), or Popcat (POPCAT)—especially if regulatory conditions improve.
What’s Next for Pepe Coin and the Crypto Market?
The dual listings on Coinbase and Robinhood represent a turning point—not just for PEPE, but for the entire memecoin category. Once dismissed as internet jokes with no utility, memecoins are now gaining space on regulated financial platforms used by millions.
Key implications include:
- Mainstream normalization: Memecoins are no longer fringe experiments—they’re part of the broader digital economy.
- Higher liquidity and trading volume: Institutional-grade exchanges bring deeper markets and tighter spreads.
- Regulatory signaling: These moves suggest platforms feel safer navigating compliance landscapes, possibly due to expected policy shifts.
For traders, this moment offers both opportunity and caution. While short-term gains are tempting, sustainable growth will depend on whether PEPE can evolve beyond memes into something with lasting value—whether through community initiatives, NFT integrations, or decentralized governance.
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Final Thoughts
Pepe Coin’s 50% surge isn’t just about price—it’s about recognition. Its inclusion on two major trading platforms marks a shift in how the financial world views digital culture-driven assets. As regulations potentially loosen under new leadership and investor appetite grows, memecoins like PEPE may become permanent fixtures in diversified portfolios.
Whether you're a seasoned trader or new to crypto, now is the time to understand how cultural trends intersect with financial innovation—and how platforms are adapting to meet evolving demand.
The age of the memecoin isn’t fading. It’s going mainstream.