April 7 marked a significant milestone for one of the most trusted names in the cryptocurrency space—CoinGecko turned 11. What began as a side project by co-founders TM Lee and Bobby Ong has evolved into a global platform relied upon by millions of crypto users. As the company celebrates over a decade of innovation, it’s also unveiling a fresh identity that reflects its growth, maturity, and vision for the future.
At Paris Blockchain Week, BeInCrypto sat down with Aimann Faiz, Head of Business Development at CoinGecko, to discuss the platform’s rebranding, business model, and outlook on the crypto market’s trajectory.
The 2025 Rebrand: More Than Just a New Look
CoinGecko’s rebrand is more than a cosmetic update—it’s a strategic evolution. After 11 years of navigating the volatile crypto landscape, the company felt it was time to realign its visual identity with its current mission and values.
“We wanted our branding to better reflect who we are today and where we’re headed,” said Faiz.
The refreshed brand emphasizes three core pillars: trustworthiness, ease of use, and empowerment. These values are now embedded in every aspect of the new design language, from sleeker typography to a more approachable mascot.
One noticeable change? The once-intimidating gecko has become friendlier. “I’ve been with the company for six years,” Faiz admitted with a smile. “And honestly, the old Gecko scared me a little. Now, it feels welcoming.”
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The rebrand extends across CoinGecko’s two main products: CoinGecko.com, the go-to price tracker for curated tokens, and GeckoTerminal, its powerful DEX analytics platform. Each product now has its own distinct mascot—symbolizing their unique audiences and purposes.
While CoinGecko maintains a clean, professional look for mainstream users, GeckoTerminal embraces a bolder, edgier vibe. Its mascot, Rex, proudly sports under-eye bags—a playful nod to degens pulling all-nighters tracking meme coins and new launches.
This dual-brand strategy allows CoinGecko to serve both retail investors and advanced traders without diluting either experience.
How CoinGecko Makes Money: A Sustainable Business Model
Despite offering free access to real-time data, CoinGecko operates a robust and scalable business model centered on two key revenue streams: advertising and API services.
The platform attracts millions of monthly visitors seeking reliable price data, market trends, and token information. This high traffic volume enables CoinGecko to monetize through non-intrusive banner ads, sponsored buttons, and content partnerships—without compromising user experience.
But the real powerhouse is the CoinGecko API. It powers a vast ecosystem of third-party applications, wallets, exchanges, and even other media outlets.
“At events like Paris Blockchain Week, I’d estimate our API powers 20–30% of the projects on display,” Faiz revealed.
Developers rely on CoinGecko’s API for accurate, up-to-date blockchain data—making it an essential infrastructure layer in Web3. Whether you're building a DeFi dashboard or integrating crypto payments, CoinGecko provides the backbone.
This dual-revenue model ensures sustainability while keeping core tools free for users—a balance few platforms achieve.
GeckoTerminal: The Playground for Degens
While CoinGecko curates around 15,000 vetted tokens, GeckoTerminal dives deep into the wild west of decentralized finance. It tracks over 6 million tokens directly from on-chain data—many of which are newly launched, low-liquidity, or speculative assets.
This makes GeckoTerminal the preferred tool for degens, alpha hunters, and traders chasing early opportunities in emerging ecosystems like Solana, Base, or Blast.
Unlike traditional listing processes that involve审核 (review), GeckoTerminal indexes tokens automatically based on blockchain activity. This immediacy gives users a real-time pulse of what’s moving—before it hits mainstream radar.
And as Faiz put it:
“If CoinGecko is your daily driver, GeckoTerminal is your race car.”
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The Road to Mass Crypto Adoption
Faiz is optimistic about crypto’s future. He believes we’re standing at the brink of mass adoption, driven by macro trends like tokenization of real-world assets (RWAs), regulatory clarity, and institutional interest.
“We talk about onboarding the first billion crypto users. I truly believe we’re on that path.”
Recent developments in the U.S., including discussions around a Strategic Bitcoin Reserve and shifting political attitudes toward digital assets, signal growing legitimacy. Even family perceptions have changed.
“Back in 2019, when I told relatives I worked in crypto, they assumed I was part of a scam,” Faiz recalled. “Now? My siblings are in the space. One even asked me to recommend a hardware wallet—I got them a Ledger.”
That shift—from skepticism to trust—is symbolic of broader societal change.
Navigating Market Downturns: A Long-Term Mindset
Like all investors, Faiz has seen his share of bear markets. But rather than fear downturns, he sees them as opportunities.
“I’m a conservative investor. When things turn red, I get excited—it’s discount season.”
He emphasizes time horizon as the key differentiator between panic and patience. Short-term traders may flee during volatility, but long-term believers see value.
Just look at the numbers:
- Bitcoin: from $8,000 in 2019 to an all-time high near $107,000
- Ethereum: from ~$150 to over $4,800
“That’s the power of conviction,” Faiz said. “Don’t get greedy. Stay focused on the bigger picture.”
Connecting at Paris Blockchain Week
For CoinGecko, attending Paris Blockchain Week wasn’t just about networking—it was symbolic. Setting up their first-ever physical booth coincided perfectly with their anniversary and rebrand launch.
“It was nerve-wracking but incredibly rewarding,” Faiz shared. “Meeting users face-to-face, hearing feedback—it keeps us grounded.”
Even long-standing professional relationships became personal. Faiz met Alena from BeInCrypto in person for the first time despite collaborating for six years.
“Web3 lets us work from anywhere—but nothing replaces human connection.”
Events like these reinforce community, foster collaboration, and remind builders why they started in the first place.
Frequently Asked Questions (FAQ)
Q: What is CoinGecko’s main function?
A: CoinGecko is a cryptocurrency data platform that tracks prices, market caps, trading volumes, and other key metrics for thousands of digital assets.
Q: Is CoinGecko safe and trustworthy?
A: Yes. With over 11 years in operation and transparent data sourcing methods, CoinGecko has established itself as one of the most reliable sources for crypto market data.
Q: How does CoinGecko differ from GeckoTerminal?
A: CoinGecko focuses on curated, established tokens with user-friendly interfaces for retail investors. GeckoTerminal provides raw on-chain data for decentralized exchanges (DEXs), catering to advanced traders and degens.
Q: Can developers use CoinGecko’s data?
A: Absolutely. The CoinGecko API offers free and paid tiers for accessing real-time and historical crypto data—widely used by apps, exchanges, and financial platforms.
Q: Why did CoinGecko rebrand in 2025?
A: The rebrand reflects CoinGecko’s evolution from a side project to a mature industry leader. It modernizes the brand while reinforcing core values: trust, usability, and empowerment.
Q: Does CoinGecko list every cryptocurrency?
A: No. CoinGecko applies strict curation standards for listings. For uncensored on-chain data, users can turn to GeckoTerminal, which indexes millions of tokens automatically.
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