The U.S. arm of OKX, once known as OKCoin, is preparing for a major transformation with the planned launch of a new mobile application in late 2024. This strategic move marks a pivotal phase in the exchange’s broader relaunch initiative, aiming to unify its global brand identity while enhancing user experience for American crypto traders.
According to Haider Rafique, Chief Marketing Officer at OKX, the upcoming app is not a simple rebrand of the existing OKCoin platform. Instead, it represents a complete rebuild—engineered from the ground up to meet modern trading demands and deliver seamless functionality.
👉 Discover how the new OKX app is setting a new standard for U.S. crypto exchanges.
A Fresh Start: Replacing the Legacy OKCoin App
Despite the official rebranding of OKCoin to OKX in 2023, the U.S. mobile application has continued to operate under the legacy name. That will change with the release of the new app, which will fully retire the OKCoin branding upon launch.
“This is a brand new product,” Rafique emphasized in an exclusive interview with Decrypt. “It’s not just a visual refresh or a name change—it’s built with updated infrastructure, improved performance, and a focus on accessibility.”
Existing OKCoin app users will be automatically migrated to the new OKX U.S. platform when it goes live. Many have already received email notifications and are proactively transferring their crypto assets in anticipation of the transition. The migration process is designed to be smooth, with minimal disruption to trading activity.
Enhanced Banking and Deposit Options
One of the most anticipated improvements in the new app is the integration of Automated Clearing House (ACH) transfers at launch. Historically, users of the OKCoin platform have faced challenges with ACH functionality, often relying on wire transfers—which can be costly and less convenient.
“We don’t want to just launch with wire—we want to launch with ACH,” Rafique stated. “With wire, I don’t think people are gonna be really excited, and it's also inconvenient.”
To support these features, OKX is finalizing partnerships with several U.S. banks. The exchange paused USD deposits in early 2023 following the collapse of Signature Bank, which had served as its primary banking partner. Since then, OKX has been working to establish relationships with alternative financial institutions, including one currently used by Kraken—a key competitor in the U.S. crypto space.
These banking integrations are critical not only for enabling fiat on-ramps but also for building long-term trust and regulatory compliance within the American market.
Availability Across 41 States
The new OKX U.S. app will be available to customers in 41 states, maintaining the same geographic reach as its predecessor. This wide availability is possible because OKCoin’s existing licenses and regulatory approvals can be transferred directly to the new OKX-branded platform.
This regulatory continuity allows OKX to move quickly without facing lengthy approval processes in each state. It also underscores the company’s commitment to operating within established financial frameworks while pushing for innovation.
Unified Branding and Global Strategy
The relaunch strengthens the alignment between OKX’s U.S. and international platforms. While regulatory differences require operational separation, the branding consolidation helps reinforce OKX as a cohesive global entity.
For users, this means a more consistent experience across regions—especially as product features, security protocols, and interface design converge under a single brand vision.
👉 See how OKX is bridging global crypto access with localized compliance.
What This Means for U.S. Crypto Traders
American investors stand to benefit significantly from the upgrade. The new app promises:
- Faster and more reliable ACH deposits
- Lower transaction fees compared to wire transfers
- A modernized user interface optimized for mobile trading
- Stronger security measures aligned with global standards
- Seamless migration for existing OKCoin users
As competition among U.S. crypto exchanges intensifies, features like ease of use, deposit flexibility, and brand reliability are becoming key differentiators.
Frequently Asked Questions
Q: When will the new OKX U.S. app launch?
A: The app is expected to launch in late 2024, likely in the fall. Exact dates have not yet been announced.
Q: Will I lose access to my funds during the migration from OKCoin to OKX?
A: No. The migration process is designed to be seamless, with user funds securely transferred to the new platform.
Q: Can I still use the OKCoin app until the new one launches?
A: Yes, the current OKCoin app remains operational until the official launch of the new OKX U.S. app.
Q: Will the new app support all cryptocurrencies currently available on OKCoin?
A: While most major assets will carry over, final listings will depend on compliance and market conditions at launch.
Q: Why is ACH support important for crypto users?
A: ACH transfers are typically cheaper than wire transfers and allow for recurring deposits, making them ideal for regular traders and long-term investors.
Q: Is OKX available in all U.S. states?
A: The platform serves customers in 41 states. Availability in certain states may vary due to local regulations.
The relaunch isn’t just about technology—it’s about rebuilding trust and accessibility in a post-bank-collapse landscape where users demand stability and transparency.
👉 Learn how OKX combines innovation with security for next-generation trading.
As the crypto market evolves, platforms that prioritize user experience, regulatory compliance, and financial integration will lead the next wave of adoption. With its upcoming U.S. app launch, OKX is positioning itself at the forefront of that movement—offering a compelling alternative in a competitive and rapidly changing ecosystem.
By unifying its brand, expanding banking partnerships, and delivering a truly next-gen mobile experience, OKX is not just relaunching an app—it’s redefining what a compliant, user-first U.S. crypto exchange can be.