The Legacy of Speed and Innovation
In 1968, the McLaren M7A roared onto the Formula 1 scene, securing the team’s first-ever Grand Prix victory and introducing the now-iconic papaya hue that would become synonymous with McLaren Racing. That car wasn’t just a machine—it was a symbol of ambition, precision, and partnership. Back then, McLaren’s rise was fueled by what many called “old money”: traditional sponsors rooted in legacy, prestige, and long-standing influence.
Fast forward to 2025, and a new era is accelerating into view—powered not by tradition alone, but by innovation, digital transformation, and what we call new money. This evolution isn’t about replacing the past; it’s about honoring it while building something bolder for the future. And at the heart of this shift stands our latest collaboration with the McLaren F1 Team: the Riviera livery.
👉 Discover how innovation is reshaping the future of racing and finance.
Introducing the Riviera Livery: Heritage Meets Horizon
Today, we unveil the brand-new Riviera-inspired livery adorning the MCL39 race cars—a design that pays deep respect to McLaren’s storied history while propelling its identity into a new decade. This special livery is more than paint on carbon fiber; it’s a tribute to Bruce McLaren, who tragically passed away on June 2, 1970. His vision lives on not only in the team’s relentless pursuit of excellence but also in partnerships like ours that bridge motorsport heritage with digital progress.
The Riviera theme draws inspiration from the elegance of the French Riviera—synonymous with luxury, sophistication, and timeless style. Just as Monaco’s coastal glamour has hosted legendary races for decades, this livery captures the spirit of that golden era while reflecting the sleek, dynamic energy of OKX’s digital-first approach.
This marks our fourth custom livery collaboration with McLaren F1 Team—a milestone that goes beyond branding. It represents a shared belief in transformation, speed, and redefining what’s possible.
From Old Money to New: A Cultural Shift in Motorsport
Formula 1 has always been shaped by its financial ecosystem. In its early years, the sport thrived under the patronage of aristocratic sponsors and industrial titans—the so-called “old money” elite. These relationships were built on prestige and tradition.
But today, a new wave of value creation is transforming not just finance, but sports, culture, and technology. New money—driven by innovation, decentralization, and digital assets—is stepping into the spotlight. OKX stands at the forefront of this movement.
Our partnership with McLaren symbolizes this cultural pivot. We’re not replacing legacy—we’re evolving it. The Riviera livery embodies this fusion: classic lines meet modern tech, heritage meets horizon.
As we approach the 2025 Monaco Grand Prix, one of the most prestigious events on the F1 calendar, fans will see Lando Norris and Oscar Piastri racing in exclusive OKX-branded race suits. It’s a full-circle moment where the glamour of Monaco, the legacy of McLaren, and the future-forward vision of OKX converge on one of motorsport’s grandest stages.
👉 See how digital innovation is powering next-gen racing experiences.
Beyond the Car: A Holistic Vision for the Future
Our collaboration extends far beyond paint schemes and pit stops. This is about creating immersive experiences that connect fans to the sport—and to the future of value exchange.
The Riviera livery launch coincides with key developments across OKX’s ecosystem:
- OKX Pay: Our newly launched crypto payment solution is redefining how people transact in the digital economy.
- Global Expansion: With regulated operations now live in Spain, Germany, and Poland via MiCA passporting, we’re bringing secure, compliant access to digital assets across Europe.
- Institutional Innovation: Our groundbreaking collateral mirroring program with Standard Chartered enables institutions to use crypto and tokenized funds as off-exchange trading collateral—enhancing capital efficiency with top-tier custody.
These advancements reflect a unified mission: to build an open, secure, and accessible financial future.
Core Values: Security, Transparency, and Trust
As we push boundaries in both technology and partnership, security remains non-negotiable. That’s why we’re proud to be ISO/IEC 27001:2022 certified—the global benchmark for information security management. This certification validates our commitment to protecting user data and assets through rigorous protocols, independent audits, and continuous improvement.
Whether you're following the action from Monaco or managing your portfolio on our platform, you can trust that OKX operates at the highest standards of safety and compliance.
Frequently Asked Questions
What is the significance of the Riviera livery?
The Riviera livery honors Bruce McLaren’s legacy and celebrates the evolution from traditional sponsorship models (“old money”) to modern digital innovation (“new money”). Inspired by the elegance of the French Riviera, it blends McLaren’s 1960s heritage with OKX’s forward-looking vision.
When will the Riviera livery debut?
The livery will make its official track debut during the 2025 Monaco Grand Prix, one of the most iconic races in Formula 1.
Are Lando Norris and Oscar Piastri wearing special gear?
Yes—both drivers will wear exclusive OKX-branded race suits during the Monaco Grand Prix weekend, marking a deeper integration of our partnership into team operations.
What does “new money” mean in this context?
“New money” refers to the emerging digital economy powered by blockchain, decentralized finance (DeFi), and innovative platforms like OKX. It contrasts with traditional funding sources (“old money”) and represents a shift toward inclusive, tech-driven financial systems.
Is OKX available in Europe?
Yes—OKX has officially launched regulated centralized exchange services in Spain, Germany, and Poland, operating under MiCA regulations via our Malta-based license.
How does OKX ensure user security?
OKX is ISO/IEC 27001:2022 certified, meaning our information security management system meets international best practices. We combine advanced encryption, multi-layered authentication, and institutional-grade custody solutions to protect user assets.
👉 Learn how OKX combines speed, security, and innovation in one platform.
Racing Toward Tomorrow
The Riviera livery is more than a design—it’s a declaration. A statement that tradition doesn’t have to be static. That progress doesn’t erase history—it builds on it.
As we watch the MCL39 streak down the Circuit de Monaco with papaya tones refreshed for a new generation, we’re reminded that every great leap forward begins with vision. Bruce McLaren had it. So do we.
Here’s to transformation.
Here’s to boldness.
Here’s to racing into the future—together.
Keywords: OKX McLaren partnership, Riviera livery 2025, Bruce McLaren tribute, new money vs old money, Formula 1 Monaco Grand Prix, OKX crypto innovation, digital finance evolution