Ballet Expands with Changelly’s Cryptocurrency Exchange API

·

In the fast-evolving world of digital assets, user experience and security are no longer competing priorities—they’re essential partners. Since 2020, Ballet, a U.S.-based provider of secure and user-friendly cold storage solutions, has successfully integrated Changelly’s cryptocurrency exchange API directly into its mobile application. This integration enables in-app crypto swaps for thousands of trading pairs—all within a secure, non-custodial environment.

The collaboration has delivered measurable results: transaction volume in the Ballet app has doubled, monthly active users (MAU) have grown by 21%, and average order value (AOV) has surged by 166%. Today, 40% of all swap activity in the Ballet app is powered by Changelly, reflecting both operational reliability and strong user trust.

This strategic enhancement allows Ballet to maintain its core promise of self-custody and security while significantly improving usability—bridging the gap between long-term storage and real-world utility.

Seamless In-App Swaps Drive User Engagement

By leveraging Changelly’s Exchange API, Ballet has streamlined the process of converting cryptocurrencies directly within the wallet interface. Users no longer need to transfer funds to centralized exchanges to trade—reducing friction, minimizing risk, and enhancing overall satisfaction.

This seamless experience has led to a 100% increase in transaction volume since integration. The rise isn’t just a number—it reflects deeper user engagement, increased confidence in the platform, and a stronger sense of control over digital assets.

With access to thousands of trading pairs, Changelly ensures that most user conversion needs are met instantly. Transactions are fast, stable, and backed by a compliance team that adheres to global regulatory standards—providing peace of mind without sacrificing speed or convenience.

"Changelly supports thousands of trading pairs, meeting the needs of most Ballet users. Their trading service is fast, stable, and supported by a professional compliance team, ensuring secure transactions."
— Bobby Lee, CEO of Ballet

👉 Discover how secure in-wallet exchanges can transform user engagement

Average Order Value Jumps 166%

One of the most striking outcomes of the integration is the 166% increase in average order value (AOV). This growth indicates that users are not only trading more frequently but also with greater confidence—especially during onboarding and early interactions with the app.

While AOV growth has stabilized in recent months, it remains at historically high levels. In the context of cold storage—a category traditionally associated with passive holding—this sustained activity signals a shift toward active asset management without compromising security.

The data suggests that users trust the Ballet-Changelly ecosystem enough to conduct meaningful transactions directly within the app, reducing dependency on third-party platforms and keeping assets under self-custody.

40% of Swaps Now Powered by Changelly

Currently, 4 out of every 10 swaps initiated in the Ballet app are processed through Changelly’s API. This level of adoption underscores the reliability and performance users have come to expect.

Users consistently choose Changelly for its:

These factors contribute to a smoother, more predictable trading experience—critical for maintaining trust in decentralized environments.

"Ballet has built a unique and accessible cold storage solution, and we’re proud to enhance that experience with seamless, reliable in-app exchanges. The success of this partnership lies in our long-term alignment on product values, user expectations, and execution. The growth we’ve seen together proves that secure self-custody and active engagement can go hand in hand."
— Zifa Mae, Product Lead at Changelly

From Cold Storage to On-Demand Utility

The Ballet-Changelly collaboration demonstrates that security and usability are not mutually exclusive. By combining Ballet’s hardware-based security model with Changelly’s robust trading infrastructure, users gain access to a unified platform where long-term storage and instant trading coexist seamlessly.

This integration transforms the cold wallet from a static vault into a dynamic financial tool—ideal for users who want both protection and flexibility.

Key Benefits of the Integration:

The result is a more intuitive journey from asset preservation to active participation in the digital economy.

👉 Learn how embedded exchange solutions boost retention and revenue

Built to Last, Designed for Trust

What began as a feature enhancement in 2020 has evolved into a core component of Ballet’s user experience. The integration with Changelly has proven that a well-executed embedded exchange solution can drive real engagement—without compromising security or user autonomy.

For Ballet, Changelly’s API is more than just a technical addition; it’s a strategic enabler of:

Rather than forcing users into complex workflows or risky third-party platforms, Ballet offers a frictionless path from storage to utility—all within a trusted environment.

"Changelly can deliver smooth exchange services that meet the needs of the vast majority of global users."
— Bobby Lee, CEO of Ballet

As the cryptocurrency ecosystem matures, user expectations are rising. People want tools that are not only secure but also intuitive, responsive, and capable of supporting everyday financial activities.

Frequently Asked Questions (FAQ)

What is an API-powered in-app crypto swap?

An API-powered in-app swap allows users to exchange one cryptocurrency for another directly within a wallet application, without leaving the interface or transferring funds to an external exchange.

Is my private key safe during a swap?

Yes. The Ballet-Changelly integration operates in a non-custodial environment. Your private keys remain under your control at all times—Changelly never accesses them.

How many cryptocurrencies can I swap using this integration?

The Changelly API supports thousands of trading pairs, enabling swaps across a wide range of major and emerging cryptocurrencies.

Why did Ballet choose Changelly over other exchange providers?

Ballet selected Changelly for its reliability, low latency, competitive pricing, regulatory compliance, and seamless integration capabilities—all aligned with Ballet’s focus on security and ease of use.

Does using the swap feature affect my wallet’s security?

No. The swap function enhances utility without compromising security. Transactions are executed securely through Changelly’s backend while keeping assets under self-custody.

Can I use this feature without creating a Changelly account?

Yes. The integration is fully embedded—users can swap instantly without registering separately with Changelly or undergoing additional KYC processes.

👉 Explore how integrated crypto services can elevate your platform

Final Thoughts: Security Meets Utility

The partnership between Ballet and Changelly exemplifies a growing trend: the convergence of secure infrastructure, user-centric design, and strategic technology integration. It shows that cold storage solutions can evolve beyond passive vaults into intelligent financial platforms.

By embedding Changelly’s exchange capabilities, Ballet has not only improved functionality but also strengthened user loyalty, increased transaction value, and expanded its global reach—all while staying true to its mission of empowering users with full control over their digital assets.

As demand for seamless, secure crypto experiences continues to grow, collaborations like this set a new benchmark for what’s possible in self-custody wallets.

Core Keywords: cryptocurrency exchange API, in-app crypto swap, non-custodial wallet, cold storage solution, secure crypto trading, embedded exchange, self-custody wallet, Changelly API